:root{--paper:#fff;--paper-warm:#fafaf7;--paper-soft:#f4f2ec;--ink:#1c1c26;--ink-2:#4a4a55;--ink-3:#8a8a95;--ink-4:#c8c8ce;--line:#e8e5dd;--line-soft:#f0eee8;--purple:#5b3fbf;--purple-deep:#3f2a8c;--purple-pale:#f1edff;--green:#4a7a4a;--rust:#b85c3c;--red:#b84545}*{box-sizing:border-box;margin:0;padding:0}html{scroll-behavior:smooth}body{background:var(--paper);color:var(--ink);-webkit-font-smoothing:antialiased;font-feature-settings:"liga" 1, "kern" 1;font-family:Newsreader,Georgia,serif;font-size:18px;font-weight:400;line-height:1.55}img{max-width:100%;display:block}.container{max-width:1200px;margin:0 auto;padding:0 2rem}.container-narrow{max-width:960px;margin:0 auto;padding:0 2rem}.eyebrow{letter-spacing:.18em;text-transform:uppercase;color:var(--purple);margin-bottom:1.5rem;font-family:DM Mono,monospace;font-size:.78rem}.eyebrow.muted{color:var(--ink-3)}.h-display{letter-spacing:-.015em;color:var(--ink);margin-bottom:1.6rem;font-family:Cormorant Garamond,Georgia,serif;font-size:clamp(2.6rem,6.2vw,5rem);font-weight:500;line-height:1.05}.h-display em{color:var(--purple);font-style:italic;font-weight:500}.h-section{letter-spacing:-.01em;margin-bottom:1rem;font-family:Cormorant Garamond,Georgia,serif;font-size:clamp(2.1rem,4.4vw,3.4rem);font-weight:500;line-height:1.08}.h-section em{color:var(--purple);font-style:italic;font-weight:500}.h-card{letter-spacing:-.005em;margin-bottom:.8rem;font-family:Cormorant Garamond,Georgia,serif;font-size:1.7rem;font-weight:600;line-height:1.2}.lede{color:var(--ink-2);max-width:44rem;margin-bottom:2.5rem;font-family:Newsreader,Georgia,serif;font-size:clamp(1.05rem,1.6vw,1.3rem);font-weight:300;line-height:1.55}.body-text{color:var(--ink-2);font-family:Newsreader,Georgia,serif;font-size:1.02rem;line-height:1.65}.label{letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);font-family:DM Mono,monospace;font-size:.72rem}.label.purple{color:var(--purple)}.label.ink{color:var(--ink)}.site-header{border-bottom:1px solid var(--line);background:var(--paper);z-index:50;padding:1.5rem 0;position:sticky;top:0}.site-header-inner{justify-content:space-between;align-items:center;display:flex}.brand-logo{height:1.8rem}.brand-meta{letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);font-family:DM Mono,monospace;font-size:.65rem}@media (width<=480px){.brand-meta{display:none}}.hero{padding:5rem 0 4rem;position:relative}.hero-grid{grid-template-columns:1.4fr 1fr;align-items:start;gap:4rem;display:grid}@media (width<=900px){.hero-grid{grid-template-columns:1fr;gap:2.5rem}}.hero-content{padding-top:1rem}.hero-byline{letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);margin-bottom:.8rem;font-family:DM Mono,monospace;font-size:.7rem}.hero-byline strong{color:var(--ink);font-weight:500}.hero-stats{border-top:1px solid var(--line);grid-template-columns:1fr 1fr 1fr;gap:1.5rem;margin-top:3rem;padding-top:2.4rem;display:grid}.hero-stat{border-left:2px solid var(--purple);padding-left:1rem}.hero-stat-num{color:var(--ink);margin-bottom:.3rem;font-family:Cormorant Garamond,serif;font-size:clamp(1.8rem,3vw,2.4rem);font-weight:500;line-height:1}.hero-stat-num em{color:var(--purple);font-style:italic}.hero-stat-label{color:var(--ink-2);font-family:Newsreader,serif;font-size:.85rem;line-height:1.35}.form-card{background:var(--paper);border:1px solid var(--line);border-radius:4px;padding:2.2rem 2rem 2rem;position:sticky;top:6rem;box-shadow:0 1px #00000005,0 8px 28px -12px #1c1c2614}@media (width<=900px){.form-card{position:static}}.form-eyebrow{letter-spacing:.18em;text-transform:uppercase;color:var(--purple);margin-bottom:.8rem;font-family:DM Mono,monospace;font-size:.62rem}.form-title{color:var(--ink);margin-bottom:.5rem;font-family:Cormorant Garamond,serif;font-size:1.85rem;font-weight:500;line-height:1.15}.form-title em{color:var(--purple);font-style:italic}.form-sub{color:var(--ink-2);border-bottom:1px solid var(--line-soft);margin-bottom:1.5rem;padding-bottom:1.2rem;font-family:Newsreader,serif;font-size:.92rem;line-height:1.5}.form-deliverables{flex-direction:column;gap:.55rem;margin-bottom:1.4rem;display:flex}.form-del-item{color:var(--ink-2);grid-template-columns:1.1rem 1fr;align-items:baseline;gap:.6rem;font-family:Newsreader,serif;font-size:.85rem;line-height:1.4;display:grid}.form-del-icon{color:var(--purple);text-align:center;font-family:DM Mono,monospace;font-size:.75rem;font-weight:500}.form-del-item strong{color:var(--ink);font-family:Newsreader,serif;font-weight:500}.form-fields{flex-direction:column;gap:.85rem;display:flex}.field-group label{letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);margin-bottom:.35rem;font-family:DM Mono,monospace;font-size:.58rem;display:block}.field-group input{border:1px solid var(--line);width:100%;color:var(--ink);background:var(--paper);border-radius:3px;padding:.7rem .9rem;font-family:Newsreader,serif;font-size:.95rem;transition:border-color .15s}.field-group input:focus{border-color:var(--purple);box-shadow:0 0 0 3px var(--purple-pale);outline:none}.field-group input::placeholder{color:var(--ink-4);font-style:italic}.submit-btn{background:var(--purple);width:100%;color:var(--paper);letter-spacing:.01em;cursor:pointer;border:none;border-radius:3px;margin-top:1rem;padding:.95rem 1.2rem;font-family:Newsreader,serif;font-size:1rem;font-weight:500;transition:background .15s}.submit-btn:hover{background:var(--purple-deep)}.submit-btn .arrow{margin-left:.4rem;transition:transform .15s;display:inline-block}.submit-btn:hover .arrow{transform:translate(3px)}.submit-btn:disabled{opacity:.75;cursor:not-allowed}.submit-btn:disabled:hover{background:var(--purple)}.submit-btn:disabled:hover .arrow{transform:none}.form-error{color:#a33030;margin:0 0 .5rem;font-family:Newsreader,serif;font-size:.88rem;line-height:1.4}.form-fineprint{letter-spacing:.1em;color:var(--ink-3);text-transform:uppercase;text-align:center;margin-top:1rem;font-family:DM Mono,monospace;font-size:.55rem;line-height:1.6}.video-preview-section{background:var(--paper-warm);border-top:1px solid var(--line);padding:5rem 0 4rem}.video-preview-eyebrow{letter-spacing:.18em;text-transform:uppercase;color:var(--purple);text-align:center;margin-bottom:1.2rem;font-family:DM Mono,monospace;font-size:.72rem}.video-preview-h{letter-spacing:-.01em;color:var(--ink);text-align:center;max-width:40rem;margin-bottom:.8rem;margin-left:auto;margin-right:auto;font-family:Cormorant Garamond,Georgia,serif;font-size:clamp(1.9rem,3.8vw,2.8rem);font-weight:500;line-height:1.1}.video-preview-h em{color:var(--purple);font-style:italic;font-weight:500}.video-preview-sub{color:var(--ink-2);text-align:center;max-width:38rem;margin:0 auto 3rem;font-family:Newsreader,Georgia,serif;font-size:1.05rem;line-height:1.55}.video-frame{background:var(--ink);aspect-ratio:16/9;border-radius:6px;max-width:980px;margin:0 auto;position:relative;overflow:hidden;box-shadow:0 1px #0000000a,0 24px 60px -20px #1c1c2659}.video-frame-inner{background:linear-gradient(135deg,#2a2a35 0%,#1c1c26 100%);grid-template-columns:.85fr 1.4fr;display:grid;position:absolute;inset:0}.speaker-pane{background:linear-gradient(#3a3445 0%,#1f1a2c 100%);justify-content:center;align-items:flex-end;padding:0 1rem;display:flex;position:relative;overflow:hidden}.speaker-pane:before{content:"";background:radial-gradient(at 50% 30%,#5b3fbf38 0%,#0000 65%);position:absolute;inset:0}.speaker-figure{aspect-ratio:1;z-index:1;width:90%;max-width:280px;margin-bottom:-8%;position:relative}.speaker-figure svg{width:100%;height:100%;display:block}.speaker-name{z-index:2;position:absolute;bottom:1rem;left:1rem;right:1rem}.speaker-name-pill{-webkit-backdrop-filter:blur(8px);letter-spacing:.1em;text-transform:uppercase;color:#ffffffeb;background:#1c1c26b3;border:1px solid #ffffff1a;border-radius:3px;padding:.45rem .7rem;font-family:DM Mono,monospace;font-size:.6rem;display:inline-block}.speaker-name-pill .dot{background:var(--purple);vertical-align:middle;border-radius:50%;width:6px;height:6px;margin-right:.4rem;animation:2s ease-in-out infinite pulse;display:inline-block}@keyframes pulse{0%,to{opacity:1}50%{opacity:.4}}.slide-pane{background:var(--paper);flex-direction:column;padding:1.5rem 1.8rem 1.4rem;display:flex;position:relative;overflow:hidden}.slide-pane-header{border-bottom:1px solid var(--line);justify-content:space-between;align-items:center;margin-bottom:1.1rem;padding-bottom:.6rem;display:flex}.slide-pane-logo{color:var(--purple);letter-spacing:0;font-family:Cormorant Garamond,serif;font-size:.85rem;font-weight:600}.slide-pane-meta{letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);font-family:DM Mono,monospace;font-size:.55rem}.slide-pane-eyebrow{letter-spacing:.16em;text-transform:uppercase;color:var(--purple);margin-bottom:.7rem;font-family:DM Mono,monospace;font-size:.55rem}.slide-pane-h{color:var(--ink);letter-spacing:-.01em;margin-bottom:.6rem;font-family:Cormorant Garamond,serif;font-size:clamp(1.1rem,2vw,1.55rem);font-weight:500;line-height:1.1}.slide-pane-h em{color:var(--purple);font-style:italic}.slide-pane-lede{color:var(--ink-2);max-width:30rem;margin-bottom:1rem;font-family:Newsreader,serif;font-size:clamp(.7rem,1vw,.82rem);font-weight:300;line-height:1.45}.slide-pane-funnel{justify-content:space-between;align-items:flex-end;gap:.3rem;margin-top:auto;padding-top:.5rem;display:flex}.spf-stage{text-align:center;flex:1}.spf-num{color:var(--ink);font-family:Cormorant Garamond,serif;font-size:clamp(.95rem,1.6vw,1.3rem);font-weight:500;line-height:1}.spf-stage.leak .spf-num{color:var(--rust)}.spf-label{letter-spacing:.08em;text-transform:uppercase;color:var(--ink-3);margin-top:.25rem;font-family:DM Mono,monospace;font-size:.45rem;line-height:1.2}.spf-arrow{color:var(--ink-4);padding-bottom:.15rem;font-size:.6rem}.spf-arrow.leak{color:var(--rust);font-family:DM Mono,monospace;font-size:.5rem;font-weight:500}.play-overlay{z-index:3;pointer-events:none;justify-content:center;align-items:center;display:flex;position:absolute;inset:0}.play-button{-webkit-backdrop-filter:blur(8px);background:#fffffff2;border-radius:50%;justify-content:center;align-items:center;width:5rem;height:5rem;display:flex;position:relative;box-shadow:0 4px 24px #1c1c264d,0 0 0 1px #5b3fbf26}.play-button:after{content:"";border:1.5px solid #fff6;border-radius:50%;animation:2.5s ease-in-out infinite ring-pulse;position:absolute;inset:-8px}@keyframes ring-pulse{0%{opacity:.9;transform:scale(.95)}to{opacity:0;transform:scale(1.4)}}.play-icon{border-top:.85rem solid #0000;border-bottom:.85rem solid #0000;border-left:1.3rem solid var(--purple);width:0;height:0;margin-left:.3rem}.video-meta-badge{-webkit-backdrop-filter:blur(8px);letter-spacing:.1em;text-transform:uppercase;color:#fffffff2;z-index:4;background:#1c1c26d9;border:1px solid #ffffff1a;border-radius:3px;padding:.4rem .7rem;font-family:DM Mono,monospace;font-size:.62rem;position:absolute;top:.9rem;left:.9rem}.video-meta-badge .sep{color:#fff6;margin:0 .4rem}.video-cta-line{text-align:center;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);margin-top:1.5rem;font-family:DM Mono,monospace;font-size:.7rem}.video-cta-line .arrow-up{color:var(--purple);margin:0 .3rem;display:inline-block;transform:translateY(-1px)}.video-cta-line a{color:var(--purple);border-bottom:1px solid #0000;font-weight:500;text-decoration:none;transition:border-color .15s}.video-cta-line a:hover{border-bottom-color:var(--purple)}@media (width<=720px){.video-frame{aspect-ratio:4/5;border-radius:4px;max-width:100%}.video-frame-inner{grid-template-rows:.7fr 1fr;grid-template-columns:1fr}.play-button{width:3.5rem;height:3.5rem}.play-icon{border-top-width:.6rem;border-bottom-width:.6rem;border-left-width:.95rem}.speaker-figure{width:50%;max-width:130px;margin-bottom:-5%}.speaker-pane{padding:0}.slide-pane{padding:1rem 1.2rem}.slide-pane-funnel{display:none}.slide-pane-lede{font-size:.78rem;line-height:1.4}.slide-pane-h{font-size:1.1rem}.speaker-name{bottom:.6rem;left:.6rem;right:.6rem}.speaker-name-pill{padding:.35rem .55rem;font-size:.55rem}.video-meta-badge{padding:.32rem .55rem;font-size:.55rem;top:.6rem;left:.6rem}}.section{border-top:1px solid var(--line);padding:5rem 0}.section-eyebrow{letter-spacing:.18em;text-transform:uppercase;color:var(--purple);margin-bottom:1.2rem;font-family:DM Mono,monospace;font-size:.72rem}.funnel-block{background:var(--paper-warm);border:1px solid var(--line);border-radius:4px;margin:3rem 0 1rem;padding:2.2rem 2rem 2rem}.funnel-row{grid-template-columns:repeat(5,1fr) .5fr 1fr;align-items:end;gap:.5rem;display:grid}@media (width<=768px){.funnel-row{grid-template-columns:repeat(2,1fr);gap:1.2rem 1rem}.funnel-arrow{display:none}.funnel-stage.leak{background:#b85c3c0d;border-radius:3px;position:relative}.funnel-stage.leak:before{content:"—60% drop";letter-spacing:.08em;color:var(--rust);font-family:DM Mono,monospace;font-size:.5rem;font-weight:500;position:absolute;top:.3rem;right:.4rem}}.funnel-stage{text-align:center;padding:.6rem .3rem}.funnel-stage-num{color:var(--ink);margin-bottom:.4rem;font-family:Cormorant Garamond,serif;font-size:2.4rem;font-weight:500;line-height:1}.funnel-stage.leak .funnel-stage-num{color:var(--rust)}.funnel-stage-label{letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);font-family:DM Mono,monospace;font-size:.55rem;line-height:1.3}.funnel-arrow{color:var(--ink-3);text-align:center;padding-bottom:1rem;font-family:DM Mono,monospace;font-size:.65rem}.funnel-arrow.leak{color:var(--rust);font-weight:500}.funnel-caption{border-top:1px solid var(--line-soft);color:var(--ink-2);text-align:center;margin-top:1.5rem;padding-top:1.4rem;font-family:Newsreader,serif;font-size:.95rem;font-style:italic;line-height:1.55}.funnel-caption strong{color:var(--purple);font-style:normal;font-weight:600}.inside-grid{grid-template-columns:repeat(2,1fr);gap:1rem;margin-top:3rem;display:grid}@media (width<=768px){.inside-grid{grid-template-columns:1fr}}.inside-item{background:var(--paper-warm);border:1px solid var(--line);border-radius:3px;grid-template-columns:2.4rem 1fr;align-items:start;gap:1rem;padding:1.1rem 1.2rem;display:grid}.inside-num{color:var(--purple);padding-top:.05rem;font-family:Cormorant Garamond,serif;font-size:1.5rem;font-style:italic;font-weight:500;line-height:1.1}.inside-h{color:var(--ink);margin-bottom:.3rem;font-family:Newsreader,serif;font-size:1rem;font-weight:600;line-height:1.3}.inside-p{color:var(--ink-2);font-family:Newsreader,serif;font-size:.88rem;line-height:1.45}.proof-grid{grid-template-columns:repeat(3,1fr);gap:1.5rem;margin-top:2.8rem;display:grid}@media (width<=768px){.proof-grid{grid-template-columns:1fr}}.proof-stat{border-top:2px solid var(--ink);padding-top:1.3rem}.proof-num{color:var(--purple);letter-spacing:-.01em;margin-bottom:.6rem;font-family:Cormorant Garamond,serif;font-size:clamp(2.6rem,4.5vw,3.6rem);font-weight:500;line-height:1}.proof-h{color:var(--ink);margin-bottom:.4rem;font-family:Newsreader,serif;font-size:1.02rem;font-weight:600}.proof-p{color:var(--ink-2);font-family:Newsreader,serif;font-size:.9rem;line-height:1.5}.proof-cite{letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);border-top:1px dotted var(--line);margin-top:.7rem;padding-top:.6rem;font-family:DM Mono,monospace;font-size:.55rem}.author-block{grid-template-columns:1fr 1.4fr;align-items:start;gap:3rem;margin-top:2.5rem;display:grid}@media (width<=768px){.author-block{grid-template-columns:1fr;gap:2rem}}.author-card{background:var(--paper-warm);border:1px solid var(--line);border-radius:3px;padding:1.6rem 1.5rem}.author-name{color:var(--ink);margin-bottom:.2rem;font-family:Cormorant Garamond,serif;font-size:1.4rem;font-weight:600;line-height:1.2}.author-role{letter-spacing:.14em;text-transform:uppercase;color:var(--purple);margin-bottom:1rem;font-family:DM Mono,monospace;font-size:.62rem}.author-bio{color:var(--ink-2);font-family:Newsreader,serif;font-size:.92rem;font-style:italic;line-height:1.55}.who-list{flex-direction:column;gap:.7rem;margin-top:1.5rem;display:flex}.who-item{color:var(--ink-2);border-bottom:1px dotted var(--line);grid-template-columns:1.4rem 1fr;gap:.8rem;padding-bottom:.7rem;font-family:Newsreader,serif;font-size:1rem;line-height:1.5;display:grid}.who-item:last-child{border-bottom:none}.who-check{color:var(--purple);font-family:DM Mono,monospace;font-size:.85rem;font-weight:500}.who-item strong{color:var(--ink);font-weight:500}.quote-block{border-left:2px solid var(--purple);max-width:56rem;margin:3rem auto;padding:2rem 2.4rem}.quote-text{color:var(--ink);margin-bottom:1rem;font-family:Cormorant Garamond,serif;font-size:clamp(1.5rem,2.5vw,2rem);font-style:italic;font-weight:400;line-height:1.35}.quote-cite{letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);font-family:DM Mono,monospace;font-size:.65rem}.cta-section{background:var(--paper-warm);border-top:1px solid var(--line);padding:6rem 0 7rem}.cta-grid{grid-template-columns:1fr 1fr;align-items:center;gap:4rem;display:grid}@media (width<=900px){.cta-grid{grid-template-columns:1fr;gap:2rem}}.cta-eyebrow{letter-spacing:.18em;text-transform:uppercase;color:var(--purple);margin-bottom:1rem;font-family:DM Mono,monospace;font-size:.7rem}.cta-h{color:var(--ink);letter-spacing:-.01em;margin-bottom:1rem;font-family:Cormorant Garamond,serif;font-size:clamp(1.9rem,3.5vw,2.8rem);font-weight:500;line-height:1.1}.cta-h em{color:var(--purple);font-style:italic}.cta-p{color:var(--ink-2);margin-bottom:1.5rem;font-family:Newsreader,serif;font-size:1.05rem;line-height:1.55}.site-footer{background:var(--paper);border-top:1px solid var(--line);padding:2.5rem 0}.site-footer-inner{letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);justify-content:space-between;align-items:center;font-family:DM Mono,monospace;font-size:.6rem;display:flex}@media (width<=600px){.site-footer-inner{text-align:center;flex-direction:column;gap:1rem}}.site-footer a{color:var(--ink-3);text-decoration:none}.site-footer a:hover{color:var(--purple)}.success-state{text-align:center;padding:1.5rem .5rem}.success-icon{border:2px solid var(--purple);width:3.5rem;height:3.5rem;color:var(--purple);border-radius:50%;justify-content:center;align-items:center;margin:0 auto 1rem;font-family:Cormorant Garamond,serif;font-size:1.6rem;font-style:italic;display:flex}.success-h{color:var(--ink);margin-bottom:.6rem;font-family:Cormorant Garamond,serif;font-size:1.5rem;font-weight:500}.success-h em{color:var(--purple);font-style:italic}.success-p{color:var(--ink-2);font-family:Newsreader,serif;font-size:.92rem;line-height:1.55}.hidden{display:none}